rOtring is a technical pen company established in 1928, based out of the United Kingdom. The brand boasts a number of mechanical pencils, styluses, technical and calligraphy pens for architects and designers alike.
In the process, our team pushed welcome and reengagement email series into market for the brand, while also launching the brand’s first new products and monthly newsletters emails. The series and emails were then translated into seven additional languages, including; French, Spanish, Japanese, Chinese, Turkish and Dutch and deployed into eight different markets around the world. In conjunction with these efforts, Our team also worked with brand internal partners to build preference centers for each of the brands domestic and international markets.
Working with rOtring provided our team with the interesting opportunity of working with a brand entirely based out of the United Kingdom, while coordinating creative needs with Salesforce partners based out of New York City.