Parker Pen Company is a luxury fine writing pen manufacturer, based out of the United Kingdom. Founded 1888, Parker has always been a powerhouse of innovation. Founder George Parker himself designed the remarkable Lucky Curve fountain pen, which launched the company over 125 years ago. The brand encompasses a rich history of revolutionizing the fine writing instrument and is known for it’s unique design and craftsmanship.
Working with Parker Pen provided our team with the interesting opportunity of working with a brand entirely based out of the United Kingdom, while coordinating creative needs with Salesforce partners based out of New York City.
In the process, we deployed welcome and reengagement series for the brand, while also launching the brand’s first new products and monthly newsletters emails. The series and emails were then translated into four additional languages, including; French, Spanish, Japanese, Chinese, and deployed into five different markets around the world. In conjunction with these efforts, our team also built preference centers for each of the brands domestic and international markets.