Calphalon is one of Newell Brands’, formerly Newell Rubbermaid, flagship brands producing premium cookware, bake ware and cutlery for consumers around the world. Headquartered in Atlanta, Georgia; Calphalon is considered by many to be the premier cookware brand of the category. With the foodie culture growing in popularity, many chefs have introduced their own version of cookware, saturating the market.
In the process we prepared automated birthday and anniversary series emails for the brand. The email series were intended to help the brand to improve consumer-brand relationships, while also driving engagement for the email channel. The series would later be replicated for web and mobile channels.
While working with Calphalon, our team collaborated with Salesforce vendors and brand partners to expand the brand's digital footprint by strategizing and deploying abandon carts email communications. As a common E-commerce strategy, the emails were developed with the intent of driving subscribers who had abandoned a purchase to revisit their cart to complete a purchase. These strategies would later be a part of an overall Predictive Intelligence implementation and would go on to catapult the brands additional automated emails, including; abandon browse and time to upgrade.